Paid advertising includes Facebook Ads, Google Adwords, PPC (pay per click) advertising, and SEO (search engine optimization) (SEO),
All of Facebook’s advertising options for marketers’ clients and their own Facebook pages are frequently regarded as top social media marketing services. Google offers similar options with different benefits in most circumstances, but the vast majority of users use both services, so it’s not a “either-or” situation. Other forms of advertising, on the other hand, can be cost-effective depending on the company and what they expect from you as a customer for whatever goods or services they offer.